WordPress is a nice platform to blog on because their support staff is responsive and their tools are easy to use and are powerful.
They continuously encourage bloggers like me to blog.
Why? Because that’s how companies like the one that created the WordPress platform create value.
How does that work? How is value created?
Internet business model
Content is what gives internet companies value. Content and not anything else.
Facebook’s founder is rich because Facebook hosts the most personal of contents–the cyber identities of real people, 800 million of them. (And remember that the world’s population is currently 7 billion. That means that Facebook hosts the online identities of more than 10 percent of mankind.)
From Facebook’s website:
- More than 800 million active users
- More than 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- More than 70 languages available on the site
- More than 75% of users are outside of the United States
- There are more than 350 million active users currently accessing Facebook through their mobile devices
- There are more than 475 mobile operators globally working to deploy and promote Facebook mobile products
WordPress.com is the most popular blogging platform in the world. Chances are that the programmers who developed it are now being funded by venture capitalists.
The venture capitalists probably intend to shepherd wordpress.com to a point in the future when they can sell the company to someone else.
What does WordPress do? It hosts the thoughts and ideas of tens of thousands of bloggers.
What are the top blogs? The list can be found here.
How much value can a blog create?
Earlier this year, the top blog, The Huffington Post, which I also read, was sold by Ariana Huffington to AOL for US$315 million. Granted, pundits think that AOL was delusional and overpaid for HuffPost but the point is that they paid. HuffPost is the top blog of course but still, we can all dream, can’t we?